psychology

gestalt psychology

What do structuralism, gestalt psychology, and Sigmund Freud all have in common?

Human Resource Management / By

What do structuralism, gestalt psychology, and Sigmund Freud all have in common? gestalt psychology: In the realm of management education, an understanding of various psychological theories can provide valuable insights into human behavior and decision-making. Three prominent theories, namely structuralism, gestalt psychology, and Sigmund Freud’s psychoanalysis, have significantly contributed to our understanding of the human …

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Self-Attribution Bias

Self-Attribution Bias: A Comprehensive Overview

Marketing Management / By

Self-Attribution Bias is a cognitive bias that influences how people perceive the causes of events in their lives. This psychological phenomenon is characterized by our tendency to attribute positive outcomes to our own actions, skills, or qualities (internal factors), while blaming negative outcomes on external factors, such as luck, other people, or circumstances beyond our …

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Value Attribution Bias

Value Attribution Bias: A Definitive Guide Explained with 5 Examples

Marketing Management / By

Introduction to Value Attribution Bias Value Attribution Bias: The human mind, though extraordinary in its capabilities, isn’t flawless. In a world awash with information, our brains have devised a multitude of shortcuts to facilitate quicker decision-making, and sometimes, these shortcuts can lead us astray. These mental shortcuts are often referred to as cognitive biases, which …

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Belief Bias

Belief Bias Explained with 10-Examples Science, Impact and Ways to Overcome

Marketing Management / By

Introduction Definition of Belief Bias Belief Bias is a psychological phenomenon that influences our logical thinking and decision-making processes. It is a cognitive bias that leads us to accept or reject arguments based on whether we agree or disagree with the conclusion, rather than on the strength or validity of the argument itself. In other …

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blind spot bias

10 Real Life Examples of Blind Spot Bias : A Comprehensive Overview

Marketing Management / By

Blind Spot Bias, also known as the Blind Spot Bias, is a cognitive bias that leads individuals to perceive themselves as less biased than others. It’s a fascinating psychological phenomenon that affects our judgment, decision-making, and interactions in subtle yet significant ways. The term “blind spot” (Blind Spot Bias) is a fitting metaphor, borrowed from …

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Ben Franklin Effect

Ben Franklin Effect Explained with 10 Examples and Case Studies

Marketing Management / By

Introduction The Ben Franklin Effect is a fascinating psychological phenomenon named after one of the Founding Fathers of the United States, Benjamin Franklin. This principle suggests that if a person does a favor for someone else, they are more likely to do another favor for that person in the future, even if they initially disliked …

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Base Rate Fallacy

Base Rate Fallacy with 9 Real life Examples and Case Studies

Marketing Management / By

Introduction The Base Rate Fallacy, also known as base rate neglect or base rate bias, is a common cognitive bias that occurs when people ignore or underestimate the base rate of a particular event when making decisions. This fallacy is a fundamental concept in fields such as psychology, statistics, and decision-making theory. In essence, the …

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Bandwagon Effect

Bandwagon Effect in Marketing- 5 Case Studies and 10 Strategies

Marketing Management / By

Explore the fascinating world of the bandwagon effect in marketing. Learn from five in-depth case studies that demonstrate its influence and discover ten powerful strategies to harness its potential in your marketing campaigns.  Introduction  Definition of the Bandwagon Effect  The bandwagon effect is a psychological phenomenon where people do something primarily because others are doing …

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Attention Bias

Attention Bias-Cognitive Biases Demystified: A Comprehensive Overview

Marketing Management / By

Gain insights into attention bias, one of the cognitive biases that affect us all. Introduction In the vast realm of cognitive psychology, Attentional Bias stands as a significant concept, shedding light on how our perceptions and decisions are influenced by our focus. This cognitive bias, a systematic error in thinking that affects the decisions and …

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Authority Bias

Authority Bias: The Psychology of Trusting Authority – A Definitive Guide

Marketing Management / By

Understand how authority Bias Impacts our decision making and navigate the challenges of authority bias and make more informed choices. We have written a detailed post on 125 Common Biases and Fallacies that impact decision making. Read here Introduction Authority bias is a pervasive cognitive bias that influences our decision-making processes, often without our conscious …

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