The DAGMAR model of advertising, which stands for Defining Advertising Goals for Measured Advertising Results, is a framework used by marketers and advertisers to set and measure the success of their advertising campaigns. It was developed by Russell Colley in the 1960s and has since become a widely used approach in the industry. At its …
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Introduction to the VIPS Model The VIPS model of advertisement is a framework that outlines the essential elements of a successful advertising campaign. VIPS stands for Visual, Identity, Personality, and Story, with each component playing a crucial role in capturing and engaging the target audience. Firstly, visual appeal is key in grabbing the attention of …
Advertising is a powerful tool that has the ability to shape consumer behavior, influence opinions, and drive economic growth. Model of Advertisement is the output of groundbreaking research that has empowered academicians to understand the power of advertisement in creating recognition for a brand. Its power lies in its ability to reach a wide audience …
[Explained] 6 Model of Advertisement that Transformed the Industry Read More »
horizontal marketing system
Introduction In the realm of psychology, few concepts are as powerful and transformative as the Galatea Effect. Stemming from the rich tapestry of Greek mythology, the Galatea Effect is a phenomenon that elucidates the profound impact of an individual’s self-belief on their performance. It underpins the idea that those who have strong belief in their …
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What is UnderCover Marketing – A Quick Introduction Undercover Marketing: Marketing is an essential aspect of any business, but what if the advertising campaigns are subtle, and you’re not even aware of them? Welcome to the world of undercover marketing, a strategy that has emerged in recent years. Undercover marketing involves brand promotion through tactics that …
23 Successful Undercover Marketing Campaigns that will blow your mind Read More »
Introduction Undercover Marketing: Marketing is an essential aspect of any business, but what if the advertising campaigns are subtle, and you’re not even aware of them? Welcome to the world of undercover marketing, a strategy that has emerged in recent years. Undercover marketing involves brand promotion through tactics that are not overtly apparent to the …
Introduction Brand Development Index (BDI) is a critical factor in the marketing world that many businesses tend to overlook. It is a powerful tool that provides valuable insights into the effectiveness of marketing campaigns and the potential of different markets. Simply put, BDI measures the market share of a brand in a given market relative …
Brand Development Index (BDI): A Comprehensive Overview with Case Studies Read More »
In today’s hyper-competitive marketplace, famous brands have to be strategic about how they connect with consumers. With the vast amount of information available and a myriad of choices, consumers have more power than ever before. Consequently, businesses need to be more consumer-centric, focusing on strategies that engage customers, build relationships, and drive brand loyalty. The …
Introduction Brand Building Blocks : Brand building Brand Building Blocks: In today’s hyper-competitive business landscape, brand building serves as the linchpin for gaining a distinctive edge. The process, encompassing vital brand building blocks like brand creation, brand development, brand strategy, and brand identity, entails fostering a profound and enduring connection with customers. This connection is …