Samrat Saha

Samrat is a Delhi based MBA from Indian Institute of Management. He is a Strategy, AI and a Marketing Enthusiast and passionately writes about core and emerging topics on Management studies. Reach out his LinkedIn for a discussion or follow his Quora Page

Consumer Decision making process

Consumer Decision Making Process: A Comprehensive Guide

Marketing Management / By

What is Consumer Decision Making Process The consumer decision-making process is a sequence of cognitive and emotional steps that a consumer goes through when identifying a need or want, gathering information, evaluating alternatives, making a purchase, and reflecting on their satisfaction with the product or service. This process is crucial in understanding consumer behavior and …

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Measuring ROI in Learning and Development – Formula & Models: A Comprehensive Overview

Human Resource Management / By

We understand that measuring the Return on Investment (ROI) for learning and development programs is an essential aspect of evaluating the effectiveness of such programs. As businesses invest more in employee training, measuring the ROI of learning and development programs becomes increasingly important to ensure that training programs deliver value for money. In this article, …

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Blue and White Funnel Chart Presentation

The Kirkpatrick Model: A Comprehensive Guide to Measuring Learning Effectiveness in Organizations

Human Resource Management / By

Training and development are essential components of any organization’s success. The ability to provide employees with the knowledge and skills necessary to perform their roles is critical to achieving business objectives. However, it can be challenging to measure the effectiveness of training programs. This is where the Kirkpatrick Training Model comes in. Developed by Donald …

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kemp model

Applying Kemp’s Design Model to Create Engaging Learning

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Kemp’s Design Model is a widely-used instructional design framework that has evolved over the years to meet the changing needs of learners and organizations. In this article, we will discuss the history of Kemp’s Design Model and take a detailed look at each step, including techniques that can be used to enhance learning and development …

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The ADDIE Model: A Comprehensive Guide for Effective Learning and Development in Organizations

Human Resource Management / By

In today’s competitive business landscape, organizations must stay agile and adapt to changing market conditions. A key element of this adaptability is ensuring that employees have the necessary skills and knowledge to succeed in their roles. This is where the ADDIE Model comes in. The ADDIE Model is a systematic approach to learning and development …

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The Honey and Mumford Model: Understanding Your Learning Style for Better Personal and Professional Development

Human Resource Management / By

The Honey and Mumford model is a widely used tool in personal and professional development, helping individuals to identify their learning styles and preferences. This model was developed by Peter Honey and Alan Mumford in the 1980s and is based on the Kolb learning cycle. The model has been widely used in education, training, and …

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