Samrat Saha

Samrat is a Delhi-based MBA from the Indian Institute of Management. He is a Strategy, AI, and Marketing Enthusiast and passionately writes about core and emerging topics in Management studies. Reach out to his LinkedIn for a discussion or follow his Quora Page

Stealth Marketing

What makes stealth marketing different from traditional marketing? – A Comprehensive Overview

What makes stealth marketing different from traditional marketing? A Tabulated Overview Feature Stealth Marketing Traditional Marketing Approach Subtle, indirect, aims to integrate product/service into everyday experiences Overt, direct, uses recognizable advertising techniques Consumer Awareness Consumers may not consciously realize they are being marketed to Consumers fully understand they are being exposed to advertising Primary Techniques …

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Media Dependency Theory

Media Dependency Theory in Mass Communication – A Comprehensive Outlook on a Groundbreaking Theory

The Media Dependency Theory, also known as the Dependency model or the Dependency theory, is a popular mass communication theory. This theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. Melvin DeFleur and Sandra Ball-Rokeach, two renowned sociologists, developed the theory …

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Selective Exposure Theory

Key Understanding on Selective Exposure Theory in Mass Communication – A Comprehensive Overview

Selective Exposure Theory is a concept in psychology and communication that postulates that individuals prefer information that supports their pre-existing values and beliefs while avoiding contradictory information. This theory was first proposed by psychologist Leon Festinger in the 1950s as a part of his Cognitive Dissonance theory. The core idea of Selective Exposure Theory is …

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