marketing management

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Master Product Classification: Unveil the Secrets of an Exceptional Marketing Strategy

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Master Product Classification: Unveil the Secrets of an Exceptional Marketing Strategy Introduction In the world of marketing, understanding the diverse range of products and their characteristics is crucial. Product classification plays a pivotal role in creating effective marketing strategies and targeting the right audience. This blog post delves into the concept of product classification, its …

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Needs Wants and Demands in Marketing – Differences, Types and Psychology Behind it: A Comprehensive Overview

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Introduction In our everyday lives, we’re constantly bombarded by various products and services that claim to improve our lives, making it difficult to differentiate between what we genuinely need, want, or demand. To make better choices, it’s crucial to understand the basic difference between needs wants, and demands. In this article, we’ll break down these …

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Summary of Marketing Myopia with 10 Examples: Theodore Levitt’s seminal work

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Marketing myopia was published in Harvard Business Review in the 1960s by German American Economist and Harvard University Professor Theodore Levitt. Levitt’s advice has been instrumental in understanding the failure of many businesses and his advice to avoid marketing myopia has been taught in almost all business schools as an elementary course to understand businesses …

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Consumer Decision making process

Consumer Decision Making Process: A Comprehensive Guide

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What is Consumer Decision Making Process The consumer decision-making process is a sequence of cognitive and emotional steps that a consumer goes through when identifying a need or want, gathering information, evaluating alternatives, making a purchase, and reflecting on their satisfaction with the product or service. This process is crucial in understanding consumer behavior and …

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5 Steps of Consumer decision making Process: Comprehensive Post with Process Flow Diagram

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Consumer Decision making Process: Definition Knowing the steps of consumer decision making process is a very important part of tracing the consumer journey. The consumer decision-making process is the process by which a consumer identifies their need, reviews alternatives, and makes a decision to do a monetary transaction in order to purchase a commodity or …

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Infomercials-An Absolute Guide to Infomercials: 10 Things to know

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Infomercials have been the cornerstone of marketing management for decades, and are still widely used today. But what exactly is an infomercial, and why are they so effective? In this blog post, we’ll explore the history of infomercials, their benefits, and how to measure their effectiveness. We’ll also look at popular infomercials and their success, …

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Concentrated Marketing – When and Where to Use: A Detailed Overview

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concentrated target marketing strategy is one in which a company focuses on a specific market segment. It allows a company to offer a variety of products while targeting a segment of consumers who are most likely to become its most profitable clients. It also allows companies to cultivate customer loyalty on a person-to-person basis. concentrated …

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