marketing management

Decoding the Success Code: 20 Exemplary Brand Strategy Examples

Marketing Management / By

20 Unique Brand Strategy Examples Brand Strategy Examples help in understanding how a brand becomes iconic and a household name. The corporate landscape’s dynamism needs precision, creativity, and impeccable planning, and “Brand Strategy” is your best ace. An effective brand strategy breathes life into a company’s identity and paves the way for an enduring relationship …

Decoding the Success Code: 20 Exemplary Brand Strategy Examples Read More »

DRIP Model

DRIP Model of Advertisement: An Awesome Method to Create Persuasive Ads

Uncategorized, Marketing Management / By

DRIP Model: In today’s competitive business landscape, advertisement plays a crucial role in attracting customers and enhancing brand awareness. Traditional advertising models have evolved over time to meet the changing needs and preferences of consumers. One such model that has gained popularity is the DRIP model, which stands for Differentiate, Reinforce, Inform, and Personalize. This …

DRIP Model of Advertisement: An Awesome Method to Create Persuasive Ads Read More »

10 Aspects of Habitual Buying

10 Aspects of Habitual Buying: Understanding the Super Power of Psychology and Implications

Basics of Management, Marketing Management / By

Introduction Habitual buying, a fascinating aspect of consumer behavior, revolves around the repetitive purchasing habits individuals develop over time. It is a phenomenon deeply ingrained in our daily lives, where certain products or brands become an automatic choice due to familiarity, convenience, and emotional attachment. Understanding the psychology behind habitual buying is crucial for marketers …

10 Aspects of Habitual Buying: Understanding the Super Power of Psychology and Implications Read More »

Lavidge and Steiner Model

Lavidge and Steiner Model in Advertising: Harnessing A Super Power Tool

Marketing Management / By

Introduction Lavidge and Steiner Model is one of the most powerful models of advertisement. The advertising landscape is one that continually shifts, moulded by factors such as technological advancements, socio-economic trends, and changing consumer behaviours. However, amidst this constant evolution, certain fundamentals establish themselves as constant north stars that guide the direction of persuasive and …

Lavidge and Steiner Model in Advertising: Harnessing A Super Power Tool Read More »

Digital Advertising Pricing Models

[Explained] Digital Advertising Pricing Models: Optimizing Your Strategy

Marketing Management / By

Advertising Pricing Models: When diving into the world of advertising, understanding the various pricing models is crucial for optimizing your marketing strategy. Advertising Pricing  models not only affect your budget but also influence the type of audience you reach and the overall effectiveness of your campaign. Here’s a breakdown of the most common advertising pricing …

[Explained] Digital Advertising Pricing Models: Optimizing Your Strategy Read More »

Advertising

21 Model of Advertisement: A Comprehensive and Holistic Overview

Marketing Management / By

In today’s dynamic advertising landscape, understanding the myriad models that guide effective campaigns is essential. The “21 Most Used Models of Advertisement” represent a comprehensive collection of strategies and frameworks pivotal to the industry. Each model, tailored to various aspects of consumer engagement and campaign objectives, offers unique insights into the art of persuasion and …

21 Model of Advertisement: A Comprehensive and Holistic Overview Read More »