Marketing Management

AIDA Model of Advertisement

AIDA Model of Advertisement: A Master Tool to Design Advertisement Campaigns

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The AIDA model is a popular framework used in advertising and marketing to guide the creation of effective advertisements. AIDA stands for Attention, Interest, Desire, and Action, and it represents the stages a consumer goes through when engaging with an advertisement. In the Attention stage, the goal is to grab the viewer’s attention and make …

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Digital Advertising Pricing Models

[Explained] Digital Advertising Pricing Models: Optimizing Your Strategy

Marketing Management / By

Advertising Pricing Models: When diving into the world of advertising, understanding the various pricing models is crucial for optimizing your marketing strategy. Advertising Pricing  models not only affect your budget but also influence the type of audience you reach and the overall effectiveness of your campaign. Here’s a breakdown of the most common advertising pricing …

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Advertising

21 Model of Advertisement: A Comprehensive and Holistic Overview

Marketing Management / By

In today’s dynamic advertising landscape, understanding the myriad models that guide effective campaigns is essential. The “21 Most Used Models of Advertisement” represent a comprehensive collection of strategies and frameworks pivotal to the industry. Each model, tailored to various aspects of consumer engagement and campaign objectives, offers unique insights into the art of persuasion and …

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VIPS Model

VIPS Model: VIPS (Visibility, Identity, Promise and Single Mindedness) Model of Advertisement explained with a Case Study

Marketing Management / By

Introduction to the VIPS Model The VIPS model of advertisement is a framework that outlines the essential elements of a successful advertising campaign. VIPS stands for Visual, Identity, Personality, and Story, with each component playing a crucial role in capturing and engaging the target audience. Firstly, visual appeal is key in grabbing the attention of …

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Model of Advertisement

[Explained] 6 Model of Advertisement that Transformed the Industry

Marketing Management / By

Advertising is a powerful tool that has the ability to shape consumer behavior, influence opinions, and drive economic growth. Model of Advertisement is the output of groundbreaking research that has empowered academicians to understand the power of advertisement in creating recognition for a brand. Its power lies in its ability to reach a wide audience …

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Galatea Effect

The Galatea Effect Explained: A Comprehensive Overview

Marketing Management / By

Introduction In the realm of psychology, few concepts are as powerful and transformative as the Galatea Effect. Stemming from the rich tapestry of Greek mythology, the Galatea Effect is a phenomenon that elucidates the profound impact of an individual’s self-belief on their performance. It underpins the idea that those who have strong belief in their …

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UnderCover Marketing

23 Successful Undercover Marketing Campaigns that will blow your mind

Marketing Management / By

What is UnderCover Marketing – A Quick Introduction Undercover Marketing: Marketing is an essential aspect of any business, but what if the advertising campaigns are subtle, and you’re not even aware of them? Welcome to the world of undercover marketing, a strategy that has emerged in recent years. Undercover marketing involves brand promotion through tactics that …

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Undercover Marketing

What is Undercover Marketing? – A Quick Guide

Marketing Management / By

Introduction Undercover Marketing: Marketing is an essential aspect of any business, but what if the advertising campaigns are subtle, and you’re not even aware of them? Welcome to the world of undercover marketing, a strategy that has emerged in recent years. Undercover marketing involves brand promotion through tactics that are not overtly apparent to the …

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