Marketing Management

Brand Development Index

Brand Development Index (BDI): A Comprehensive Overview with Case Studies

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Introduction Brand Development Index (BDI) is a critical factor in the marketing world that many businesses tend to overlook. It is a powerful tool that provides valuable insights into the effectiveness of marketing campaigns and the potential of different markets. Simply put, BDI measures the market share of a brand in a given market relative …

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Leveraging Product Differentiation

Which strategy best helps a famous brand company reach consumers? 10 Strategies Explained

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In today’s hyper-competitive marketplace, famous brands have to be strategic about how they connect with consumers. With the vast amount of information available and a myriad of choices, consumers have more power than ever before. Consequently, businesses need to be more consumer-centric, focusing on strategies that engage customers, build relationships, and drive brand loyalty. The …

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BRAND BUILDING BLOCKS

11 VITAL ELEMENTS OF BRAND BUILDING BLOCKS

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Introduction Brand Building Blocks : Brand building Brand Building Blocks: In today’s hyper-competitive business landscape, brand building serves as the linchpin for gaining a distinctive edge. The process, encompassing vital brand building blocks like brand creation, brand development, brand strategy, and brand identity, entails fostering a profound and enduring connection with customers. This connection is …

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Augmented Product

Augmented Product explained with 10 Examples : A Comprehensive Overview

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Introduction A. Augmented Product Definition An augmented product is a core product that is enhanced with additional features, services, or benefits designed to make it more attractive to consumers. This augmentation could be in the form of extended warranties, customer service, after-sales services, home delivery, installation service, free upgrades, or any other value-added feature. The …

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The Decoy Effect

The Decoy Effect: Revealing 7 Facts behind the Invisible Force Of Your Choices

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Dive into the Decoy Effect, the psychological phenomenon shaping our purchasing choices. Learn its impact on marketing and how it influences your everyday decisions. Introduction Have you ever wondered why you sometimes buy things that you don’t really need or why you pick one item over another? What if I told you there’s a secret …

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affiliate marketing - a free virtual event

What is affiliate marketing – a free virtual event- 10 things to Remember

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What is affiliate marketing – a free virtual event Affiliate marketing – A Free Virtual Event is basically a workshop that is conducted by experts. Beware, many so-called experts or “Gurus” try to lure you into very high-priced courses via this free virtual event. However, you need not worry as in this article Affiliate marketing …

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Conservatism Bias

7 Impacts of Conservatism Bias: A Comprehensive Overview

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Alright, so let’s chat about this fascinating thing called conservatism bias. Ever found yourself clinging to your initial beliefs, even when fresh info comes along that should totally change your mind? That’s exactly what we’re talking about. It’s a mental shortcut we all use – an autopilot setting that tells us to stick with what …

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Contrast effect

Contrast Effect: A Comprehensive Guide with 7 Real Life Examples

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Introduction Contrast Effect: In our day-to-day lives, we constantly evaluate and compare things: whether choosing between brands at the supermarket, sizing up job offers, or even comparing ourselves to others on social media. Each time we make a judgment or decision, we’re influenced by an omnipresent psychological phenomenon known as the contrast effect. This phenomenon …

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Undifferentiated Marketing

Undifferentiated Marketing – A Layman Guide with 5 Real Life Examples

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Introduction Undifferentiated-marketing, also known as mass marketing or market aggregation, is a marketing strategy where a company views the market as a homogenous group and chooses to promote its products or services to the entire market with a single marketing mix. This approach operates on the premise that individual customer needs and preferences within the …

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