Samrat Saha

Samrat is a Delhi-based MBA from the Indian Institute of Management. He is a Strategy, AI, and Marketing Enthusiast and passionately writes about core and emerging topics in Management studies. Reach out to his LinkedIn for a discussion or follow his Quora Page

Expectancy Violations Theory

7 Powerful Ways Expectancy Violations Theory Revolutionizes Mass Communication

What is Expectancy Violations Theory (EVT) The Expectancy Violations Theory (EVT) is a communication theory which suggests that people have expectations about the behavior of others, and when these expectations are violated, the violation is perceived as either positive or negative depending on the liking between the people involved.  EVT consists of three main components: …

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Supply planning Process

7 Powerful Strategies for Streamlining Your Supply Planning Process: Explained with Case Studies

What is Supply Planning Supply planning is an essential component in the logistics and operations management of a business. It involves the strategic process of quantifying future demand and planning how to fulfill it. This may include managing inventory levels, coordinating with suppliers, and setting production plans. The objective of supply planning is to balance …

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Narcotizing Dysfunction

Narcotizing Dysfunction in Mass Communication: An In-depth Analysis

In the dynamic world of mass communication, the power of media is indisputable. However, this power can sometimes lead to a phenomenon known as Narcotizing Dysfunction. This blog post will delve into the intricacies of this concept, its implications on society, and how it impacts our understanding of information. Understanding Narcotizing Dysfunction The term ‘Narcotizing …

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