The Societal Marketing Concept: A Comprehensive Guide to Better Business Practices
societal marketing, societal marketing concepts
marketing
Consumer Decision Making Process: A Comprehensive Guide
What is Consumer Decision Making Process The consumer decision-making process is a sequence of cognitive and emotional steps that a consumer goes through when identifying a need or want, gathering information, evaluating alternatives, making a purchase, and reflecting on their satisfaction with the product or service. This process is crucial in understanding consumer behavior and …
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Infomercials-An Absolute Guide to Infomercials: 10 Things to know
Infomercials have been the cornerstone of marketing management for decades, and are still widely used today. But what exactly is an infomercial, and why are they so effective? In this blog post, we’ll explore the history of infomercials, their benefits, and how to measure their effectiveness. We’ll also look at popular infomercials and their success, …
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Social Judgment theory and Persuasive Communication: A Comprehensive Overview
What is Social judgment Theory? Social judgment theory is defined as the process of evaluating an idea by comparing it to the receiver’s current attitudes. The principles underlying social judgment theory are described in this article. Also, we look at common-rule judgments and persuasive communication messages. In addition, we discuss the role of ego-involvement in …
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Concentrated Marketing – When and Where to Use: A Detailed Overview
concentrated target marketing strategy is one in which a company focuses on a specific market segment. It allows a company to offer a variety of products while targeting a segment of consumers who are most likely to become its most profitable clients. It also allows companies to cultivate customer loyalty on a person-to-person basis. concentrated …
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CBBE Model – Customer-Based Brand Equity: An Absolute Guide
CBBE Model or The Customer-Based Equity Model is a model that combines marketing research and brand building. It offers a road map for developing and implementing brand strategies. The CBBE model is useful in many marketing situations. Here are some examples of how it can help you build a brand. The CBBE model is based …
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