Consumer Decision making Process: Definition Knowing the steps of consumer decision making process is a very important part of tracing the consumer journey. The consumer decision-making process is the process by which a consumer identifies their need, reviews alternatives, and makes a decision to do a monetary transaction in order to purchase a commodity or …
Infomercials have been the cornerstone of marketing management for decades, and are still widely used today. But what exactly is an infomercial, and why are they so effective? In this blog post, we’ll explore the history of infomercials, their benefits, and how to measure their effectiveness. We’ll also look at popular infomercials and their success, …
Infomercials-An Absolute Guide to Infomercials: 10 Things to know Read More »
What is Social judgment Theory? Social judgment theory is defined as the process of evaluating an idea by comparing it to the receiver’s current attitudes. The principles underlying social judgment theory are described in this article. Also, we look at common-rule judgments and persuasive communication messages. In addition, we discuss the role of ego-involvement in …
Social Judgment theory and Persuasive Communication: A Comprehensive Overview Read More »
What is the hypodermic needle theory? The Hypodermic Needle Theory is a powerful communication theory that refers to a direct and immediate impact that is effective on its audience. During the time when mass media such as radio and television were just beginning to gain popularity, this was one of the earliest methods by which …
concentrated target marketing strategy is one in which a company focuses on a specific market segment. It allows a company to offer a variety of products while targeting a segment of consumers who are most likely to become its most profitable clients. It also allows companies to cultivate customer loyalty on a person-to-person basis. concentrated …
Concentrated Marketing – When and Where to Use: A Detailed Overview Read More »
CBBE Model or The Customer-Based Equity Model is a model that combines marketing research and brand building. It offers a road map for developing and implementing brand strategies. The CBBE model is useful in many marketing situations. Here are some examples of how it can help you build a brand. The CBBE model is based …
CBBE Model – Customer-Based Brand Equity: An Absolute Guide Read More »
What is behavioral observation scale? A behavioral observation scale is a useful tool for conducting observations of behavior. It has some limitations, though. For example, it is difficult to use in large companies due to potential bias. Therefore, the use of this tool requires extensive background education and the involvement of company employees. Nevertheless, it …
The Behavioral Observation Scale (BOS) in recruitment- A Comprehensive Guide Read More »