strategy management

Introduction Brief overview of the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” is a paradigm-shifting business strategy book written by two professors at INSEAD, W. Chan Kim and Renée Mauborgne. Published in 2005, the book champions the concept of ‘Blue Oceans,’ a term the authors use to …

The Blue Ocean Strategy Summary – A Super Detailed Summary 4 Frameworks, 8 Tools and 3 Case Studies Read More »