social cognitive theory

Authority Bias

Authority Bias: The Psychology of Trusting Authority – A Definitive Guide

Marketing Management / By

Understand how authority Bias Impacts our decision making and navigate the challenges of authority bias and make more informed choices. We have written a detailed post on 125 Common Biases and Fallacies that impact decision making. Read here Introduction Authority bias is a pervasive cognitive bias that influences our decision-making processes, often without our conscious …

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Actor Observer Bias

A Deep Dive into the Actor Observer Bias: Spotlight on Perception

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Introduction Defining Actor Observer Bias The actor observer bias is a well-known psychological phenomenon pertaining to attribution, which is how people explain causes for behavior. Specifically, this bias highlights a tendency to attribute one’s own actions to situational or external factors, while attributing others’ behaviors to their intrinsic characteristics or internal factors. We have created …

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Ambiguity Effect

The Ambiguity Effect: Navigating Uncertainty in Decision Making

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Introduction Ambiguity Effect: Every day, we are faced with a myriad of decisions. Some are trivial, like choosing what to wear, while others are more consequential, such as deciding on a career path or making a significant investment. This is where the Ambiguity Effect, a well-documented cognitive bias, comes into play. One of the factors …

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