SERVQUAL Model: An Absolute Guide to Improve Service Quality

What is a SERVQUAL Model? The American marketing experts Valarie Zeithaml, A. Parasuraman, and Leonard Berry created and executed the Service Quality Model, or SERVQUAL Model, in 1988. It is a technique for identifying and quantifying the level of customer service received. The creation of quality systems in the area of product quality was first …

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