Digitization

SERVQUAL Model: An Absolute Guide to Improve Service Quality

What is a SERVQUAL Model? The American marketing experts Valarie Zeithaml, A. Parasuraman, and Leonard Berry created and executed the Service Quality Model, or SERVQUAL Model, in 1988. It is a technique for identifying and quantifying the level of customer service received. The creation of quality systems in the area of product quality was first …

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CMMI – Capability Maturity Model Integration – The Ultimate Guide

The Capability Maturity Model (CMM) is a five-level framework that describes the evolution of an organization’s software process maturity. CMMI Capability Maturity Model Integration describes a framework to implement it. It is often used as a benchmark for recognizing software process improvement. In this blog, we will take an in-depth look at the CMM and …

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