decision making

The Decoy Effect

The Decoy Effect: Revealing 7 Facts behind the Invisible Force Of Your Choices

Marketing Management / By

Dive into the Decoy Effect, the psychological phenomenon shaping our purchasing choices. Learn its impact on marketing and how it influences your everyday decisions. Introduction Have you ever wondered why you sometimes buy things that you don’t really need or why you pick one item over another? What if I told you there’s a secret …

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Conservatism Bias

7 Impacts of Conservatism Bias: A Comprehensive Overview

Marketing Management / By

Alright, so let’s chat about this fascinating thing called conservatism bias. Ever found yourself clinging to your initial beliefs, even when fresh info comes along that should totally change your mind? That’s exactly what we’re talking about. It’s a mental shortcut we all use – an autopilot setting that tells us to stick with what …

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Contrast effect

Contrast Effect: A Comprehensive Guide with 7 Real Life Examples

Marketing Management / By

Introduction Contrast Effect: In our day-to-day lives, we constantly evaluate and compare things: whether choosing between brands at the supermarket, sizing up job offers, or even comparing ourselves to others on social media. Each time we make a judgment or decision, we’re influenced by an omnipresent psychological phenomenon known as the contrast effect. This phenomenon …

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Self-Attribution Bias

Self-Attribution Bias: A Comprehensive Overview

Marketing Management / By

Self-Attribution Bias is a cognitive bias that influences how people perceive the causes of events in their lives. This psychological phenomenon is characterized by our tendency to attribute positive outcomes to our own actions, skills, or qualities (internal factors), while blaming negative outcomes on external factors, such as luck, other people, or circumstances beyond our …

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Belief Bias

Belief Bias Explained with 10-Examples Science, Impact and Ways to Overcome

Marketing Management / By

Introduction Definition of Belief Bias Belief Bias is a psychological phenomenon that influences our logical thinking and decision-making processes. It is a cognitive bias that leads us to accept or reject arguments based on whether we agree or disagree with the conclusion, rather than on the strength or validity of the argument itself. In other …

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Attention Bias

Attention Bias-Cognitive Biases Demystified: A Comprehensive Overview

Marketing Management / By

Gain insights into attention bias, one of the cognitive biases that affect us all. Introduction In the vast realm of cognitive psychology, Attentional Bias stands as a significant concept, shedding light on how our perceptions and decisions are influenced by our focus. This cognitive bias, a systematic error in thinking that affects the decisions and …

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