corporate strategy

Blue Ocean Strategy

The Blue Ocean Strategy Summary – A Super Detailed Summary 4 Frameworks, 8 Tools and 3 Case Studies

Strategy Management / By

Introduction Brief overview of the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” is a paradigm-shifting business strategy book written by two professors at INSEAD, W. Chan Kim and Renée Mauborgne. Published in 2005, the book champions the concept of ‘Blue Oceans,’ a term the authors use to …

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Ivory and Green Modern Neutral Problem and Solution Table Graph

Corporate Strategy Vs Business Strategy – All that you need to know

Strategy Management / By

Corporate Strategy Vs Business Strategy Corporate strategy and business strategy are two distinct but closely related concepts that are critical to the success of any organization. Corporate strategy is the overarching plan that guides an entire organization and its various business units or subsidiaries. It defines the overall direction and scope of the company, including …

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