consumer decision making process

Undifferentiated Marketing

Undifferentiated Marketing – A Layman Guide with 5 Real Life Examples

Introduction Undifferentiated-marketing, also known as mass marketing or market aggregation, is a marketing strategy where a company views the market as a homogenous group and chooses to promote its products or services to the entire market with a single marketing mix. This approach operates on the premise that individual customer needs and preferences within the …

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Consumer Decision making process

Consumer Decision Making Process: A Comprehensive Guide

What is Consumer Decision Making Process The consumer decision-making process is a sequence of cognitive and emotional steps that a consumer goes through when identifying a need or want, gathering information, evaluating alternatives, making a purchase, and reflecting on their satisfaction with the product or service. This process is crucial in understanding consumer behavior and …

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