consumer behavior

Actor Observer Bias

A Deep Dive into the Actor Observer Bias: Spotlight on Perception

Marketing Management / By

Introduction Defining Actor Observer Bias The actor observer bias is a well-known psychological phenomenon pertaining to attribution, which is how people explain causes for behavior. Specifically, this bias highlights a tendency to attribute one’s own actions to situational or external factors, while attributing others’ behaviors to their intrinsic characteristics or internal factors. We have created …

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Affect Heuristics

Affect Heuristics: Exploring Your Mind for a Powerful Decision

Marketing Management / By

 Introduction Defining Affect Heuristic In the fascinating world of Behavioral Economics, the concept of Affect Heuristics stands as a testament to the intricate interplay between our emotions and decision-making processes. This psychological heuristic, a key concept within Cognitive Psychology, offers a compelling lens through which we can understand how our emotional bias influences our choices. …

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Creative United People as a Community membership or Audience Instagram Post

What are cohort Effects and How do they Impact Us- A Comprehensive Overview

Marketing Management / By

What are Cohort Effects? Cohort effects refer to the influence of a person’s birth year or generation on their behavior, attitudes, and experiences. These effects can be significant in management because they can affect how individuals within a company communicate, work, and interact with one another. For example, individuals who grew up in different time …

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