Overview of Small Group Communication Small group communication is defined as the interaction that occurs within groups of three to about 15 individuals. This size is considered optimal because it allows for a range of viewpoints, while still enabling each member to participate and be heard. The group size is small enough for everyone to …
Introduction Communication is a vital aspect of our daily lives, and understanding the process of communication is essential for effective interaction. The Shannon Weaver model of communication has been a cornerstone in the field of communication theory since its inception. In this blog post, we will delve into the origins of the model, its key …
Brief Overview of Duck’s Relationship Filtering Model The Duck’s Relationship Filtering Model, proposed by Steve Duck, is a comprehensive framework designed to elucidate the intricate process of relationship formation and dissolution. This model explores the progression and often regression of relationships, providing a step-by-step guide to the complexities involved. At its core, the model outlines …
Brief History of the ELM Model The Elaboration Likelihood Model (ELM) was developed by Richard E. Petty and John T. Cacioppo in the early 1980s as a framework to understand the mechanisms and processes behind persuasion. The main intention behind this model was to explain how attitudes form and change in response to persuasive communication. …