cognitive bias

gestalt psychology

What do structuralism, gestalt psychology, and Sigmund Freud all have in common?

Human Resource Management / By

What do structuralism, gestalt psychology, and Sigmund Freud all have in common? gestalt psychology: In the realm of management education, an understanding of various psychological theories can provide valuable insights into human behavior and decision-making. Three prominent theories, namely structuralism, gestalt psychology, and Sigmund Freud’s psychoanalysis, have significantly contributed to our understanding of the human …

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Galatea Effect

The Galatea Effect Explained: A Comprehensive Overview

Marketing Management / By

Introduction In the realm of psychology, few concepts are as powerful and transformative as the Galatea Effect. Stemming from the rich tapestry of Greek mythology, the Galatea Effect is a phenomenon that elucidates the profound impact of an individual’s self-belief on their performance. It underpins the idea that those who have strong belief in their …

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Conservatism Bias

7 Impacts of Conservatism Bias: A Comprehensive Overview

Marketing Management / By

Alright, so let’s chat about this fascinating thing called conservatism bias. Ever found yourself clinging to your initial beliefs, even when fresh info comes along that should totally change your mind? That’s exactly what we’re talking about. It’s a mental shortcut we all use – an autopilot setting that tells us to stick with what …

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Self-Attribution Bias

Self-Attribution Bias: A Comprehensive Overview

Marketing Management / By

Self-Attribution Bias is a cognitive bias that influences how people perceive the causes of events in their lives. This psychological phenomenon is characterized by our tendency to attribute positive outcomes to our own actions, skills, or qualities (internal factors), while blaming negative outcomes on external factors, such as luck, other people, or circumstances beyond our …

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Base Rate Fallacy

Base Rate Fallacy with 9 Real life Examples and Case Studies

Marketing Management / By

Introduction The Base Rate Fallacy, also known as base rate neglect or base rate bias, is a common cognitive bias that occurs when people ignore or underestimate the base rate of a particular event when making decisions. This fallacy is a fundamental concept in fields such as psychology, statistics, and decision-making theory. In essence, the …

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Attention Bias

Attention Bias-Cognitive Biases Demystified: A Comprehensive Overview

Marketing Management / By

Gain insights into attention bias, one of the cognitive biases that affect us all. Introduction In the vast realm of cognitive psychology, Attentional Bias stands as a significant concept, shedding light on how our perceptions and decisions are influenced by our focus. This cognitive bias, a systematic error in thinking that affects the decisions and …

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