business communication

Helical Model of Communication

Revolutionizing Understanding: The Helical Model of Communication

Introduction The helical model of communication has been a fascinating subject of study within the sphere of communication theory. Adeptly devised to reflect the dynamic and continuous nature of human communication, the helical model has been utilized in numerous spheres of human interaction, from interpersonal relationships to organizational discourse. The Genesis of the Helical Model …

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Gerbner's

Gerbner’s Model of Communication- A Comprehensive Overview

Introduction Gerbner’s model of communication has been one of the most impactful theories that have influenced mass communication. In this comprehensive posts we explore all the facets related to this groundbreaking theory. Understanding the Impact of Mass Media In today’s interconnected world, mass media is omnipresent, influencing our behaviors, opinions, and perceptions about the world …

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Gatekeeping Theory

Gatekeeping Theory in Communications: Unmasking A Comprehensive Tool for Mass Communication

Origins and Evolution of Gatekeeping Theory The gatekeeping theory originated in the mid-20th century from the field of mass communication research. The concept of gatekeeping was first proposed by psychologist Kurt Lewin in his 1947 publication, “Frontiers in Group Dynamics“. Lewin’s studies on food choices introduced the term ‘gatekeeping’ to describe the process of decision-making …

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Small Group Communication

Understanding and Applying Fisher’s Model for Small Group Communication: A Thorough Analysis

Overview of Small Group Communication Small group communication is defined as the interaction that occurs within groups of three to about 15 individuals. This size is considered optimal because it allows for a range of viewpoints, while still enabling each member to participate and be heard. The group size is small enough for everyone to …

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Shannon and Weaver Model of communication: A comprehensive overview of its Origins, Components, and Applications

Introduction Communication is a vital aspect of our daily lives, and understanding the process of communication is essential for effective interaction. The Shannon Weaver model of communication has been a cornerstone in the field of communication theory since its inception. In this blog post, we will delve into the origins of the model, its key …

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Duck's Relationship Filtering Model

Understanding Duck’s Relationship Filtering Model: A Detailed Guide to Exceptional Interpersonal Connections

Brief Overview of Duck’s Relationship Filtering Model The Duck’s Relationship Filtering Model, proposed by Steve Duck, is a comprehensive framework designed to elucidate the intricate process of relationship formation and dissolution. This model explores the progression and often regression of relationships, providing a step-by-step guide to the complexities involved. At its core, the model outlines …

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De Fleur Model of Communication

The Comprehensive Guide to Understanding De Fleur Model of Communication

Dive into our comprehensive guide on the De Fleur Model of Communication. Enhance your understanding of this influential model and its real-world application in communication theories. A Deep Dive Into The De Fleur Model of Communication Communication is a fundamental aspect of human interaction, and it has been studied extensively to understand its intricacies and …

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SMCR Model of Communication

Berlo’s SMCR Model of Communication: A Comprehensive Post

David K. Berlo, an American communication theorist and former dean at Michigan State University, developed the SMCR Model of Communication in 1960. His model was rooted in the idea that the process of communication is made up of four key elements: Source, Message, Channel, and Receiver (SMCR). Berlo was inspired by earlier communication models, most …

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