Astroturfing

Stealth Marketing

Types of Stealth Marketing: A Comprehensive Overview with Case Studies

Stealth Marketing, also known as undercover or buzz marketing, refers to any marketing strategy that advertises a product to people without them realizing they are being marketed to. This concept is derived from the stealth technology that is designed to avoid detection using a variety of technologies that minimize radar, infrared, sonar and other detections. …

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