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Rational and Emotional

Rational and Emotional Advertising Appeals: The Art of Persuasion in Marketing

Rational and Emotional Advertising Appeals:: In the ever-evolving world of marketing, understanding the psychological triggers that lead consumers to make purchasing decisions is crucial. Two such triggers are rational and emotional advertising appeals. This blog post will delve into the intricacies of these two types of appeals, exploring their effectiveness, how they differ, and how …

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DRIP Model

DRIP Model of Advertisement: An Awesome Method to Create Persuasive Ads

DRIP Model: In today’s competitive business landscape, advertisement plays a crucial role in attracting customers and enhancing brand awareness. Traditional advertising models have evolved over time to meet the changing needs and preferences of consumers. One such model that has gained popularity is the DRIP model, which stands for Differentiate, Reinforce, Inform, and Personalize. This …

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The Critical Role of Brand Familiarity in Marketing

Introduction Brand Familiarity: Familiarity with a brand plays a crucial role in consumer decision-making and brand loyalty. It refers to the level of awareness and recognition a consumer has towards a particular brand. In the field of management studies, understanding brand familiarity is essential for marketers to build strong customer relationships and create effective marketing …

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10 Aspects of Habitual Buying

10 Aspects of Habitual Buying: Understanding the Super Power of Psychology and Implications

Introduction Habitual buying, a fascinating aspect of consumer behavior, revolves around the repetitive purchasing habits individuals develop over time. It is a phenomenon deeply ingrained in our daily lives, where certain products or brands become an automatic choice due to familiarity, convenience, and emotional attachment. Understanding the psychology behind habitual buying is crucial for marketers …

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Lavidge and Steiner Model

Lavidge and Steiner Model in Advertising: Harnessing A Super Power Tool

Introduction Lavidge and Steiner Model is one of the most powerful models of advertisement. The advertising landscape is one that continually shifts, moulded by factors such as technological advancements, socio-economic trends, and changing consumer behaviours. However, amidst this constant evolution, certain fundamentals establish themselves as constant north stars that guide the direction of persuasive and …

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Brand Reinforcement

Brand Reinforcement : A Comprehensive Overview

Definition of Brand Reinforcement In a world where countless brands vie for consumer attention, the concept of brand reinforcement becomes a crucial weapon in a company’s arsenal. Brand reinforcement is the art of solidifying a brand’s image, reputation, and emotional connection with its target audience. By consistently delivering on promises, creating positive experiences, and establishing …

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Ehrenberg Model

Leveraging the Ehrenberg Model of Advertising: A Comprehensive Guide

Introduction Ehrenberg Model of Advertising: Diving headfirst into the competitive and constantly evolving 21st-century business landscape, managers are faced with the challenge of identifying effective advertising strategies to sustain and upscale their ventures. One such strategy that has withstood the test of time and continues to hold relevance in modern business practice is the “Ehrenberg …

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